Ferdinando Pisciuneri

From small to big: How Fred’s became a local institution

Born into an Italian family that migrated from Ardore, a city located in southern Reggio Calabria province, Ferdinando Pisciuneri, best known as Fred, was the eldest of six. To help his parents out on the family farm in Bringelly, Sydney where they were growing an abundance of fruits and vegetables, Fred opened up his first fruit and vegetable shop in 1962 in the¬†southwestern suburb of … Continue reading From small to big: How Fred’s became a local institution